What Is an Organizational Mission?

An organizational mission is a statement of the organization’s purpose or aspirations. It is a foundational principle that guides employees and sets the tone for the organization. It should be specific, aspirational and inspiring. It should be communicated to employees and potential customers.
An organizational mission can be summarized in a few words or phrases. It might say things like “to provide quality services to our customers,” “to be the best in our field,” or “to make a positive impact in the community.”
An organizational mission is important because it helps employees understand their role in the organization and sets expectations for their behavior.
An organizational mission can be found in the company’s charter, bylaws, or other formal documents. It can also be expressed in the company’s culture and values.
An organizational mission can impact the way employees behave. For example, a company with a mission to improve the environment might expect its employees to use eco-friendly products and practices.
An organizational mission can also influence the way the company invests its resources. For example, a company with a mission to provide high-quality services might invest in resources like training programs and equipment that help it achieve that goal.
An organizational mission can help the company attract and retain customers. For example, a company with a mission to provide quality products might make its products available at a fair price.
An organizational mission can also help the company improve its image. For example, a company with a mission to be environmentally friendly might try to promote sustainable practices in its industry.
An organizational mission is important because it helps the company achieve its goals. It can be summarized in a few words or phrases, and it can be communicated to employees and potential customers.