The Average American Spends Over 13 Hours A Day Using Digital Media—Here’s What They’re Streaming
In today’s rapidly evolving digital landscape, we are becoming increasingly reliant on technology for work, entertainment, and communication. A recent study has shown that the average American now spends over 13 hours a day using digital media. This staggering figure reveals how much the internet and digital devices have permeated our daily lives. This article delves into the content that is capturing the attention of these dedicated digital consumers.
Streaming platforms have exploded in popularity over the past few years due to the convenience and variety they offer. Netflix, Hulu, Amazon Prime Video, and Disney+ are among the most widely-used services, with each platform offering its subscribers a vast array of movies, television shows, documentaries, and more. Here is a breakdown of what Americans are watching across these platforms:
1. TV Shows: Series such as The Crown, The Mandalorian, and Stranger Things dominate streaming statistics, showcasing the power of compelling narratives that keep viewers returning for more episodes.
2. Movies: Hollywood blockbusters like Avengers: Endgame and Black Panther secure their draw viewers of all ages to streaming platforms worldwide. However, smaller independent films like Marriage Story and Parasite have also found tremendous success on these platforms due to increased visibility and promotion.
3. Documentaries: The Tiger King became one of the surprise sensations of 2020 as Netflix subscribers flocked to watch the bizarre tale unfold. Documentaries like this provide an opportunity to explore diverse topics that might otherwise be overlooked in mainstream media.
4. Reality TV: Keeping Up With the Kardashians has proven to be a hit on Hulu, while reality TV competitions like The Great British Bake Off have found new fans on Netflix. These
light-hearted shows provide a diversion from the stresses of daily life for many Americans.
5. Sports: Amazon Prime Video has begun to broadcast live sporting events such as NFL games, drawing the attention of sports enthusiasts who enjoy the convenience of streaming their favorite teams.
The continuing trend of digital media consumption is bolstered by increasing integration with social media. Platforms like TikTok, YouTube, and Facebook Watch have allowed for even more opportunities to consume and share entertaining content. Additionally, video gaming has experienced dramatic growth in both player participation and live-streaming viewership- making platforms like Twitch a rapidly growing segment in the digital media industry.
The rate at which digital media usage continues to grow is unlikely to diminish soon. As technology advances and our reliance on devices remains steadfast, it’s anyone’s guess what the future of digital consumption will hold. However, one thing is certain: our appetite for engaging content—whether it be a thrilling drama series or a captivating sports match—will continue to drive streaming numbers skyward.